Tour with Arto: A Trademarked Brand Built for You
It’s official (well, almost)! “Tour with Arto” is taking its first big step as a registered trademark across all EU countries. While the name might soon carry some legal weight, the heart of my tours remains the same: a deeply personal, one-on-one exploration of Helsinki (currently), guided exclusively by me.
If you’ve been on one of my tours before, you’ll know that I keep things simple, personal, and focused on offering you an insider’s take on this fascinating city. So why make “Tour with Arto” official? It’s really about future-proofing my business and expanding the ways I can share Helsinki and all future cities in Europe with you. Think of it as the next milestone in a journey I’ve been building, step by step—and cobblestone by cobblestone.
What Does This Mean for You?
Not much will change when it comes to our face-to-face tours. All my tours will continue to be run only by me—so when you book, you know you’re getting my personal touch, a healthy dose of dry Finnish humour and sarcasm, and, of course, my love for local history and culture. You’ll never get “outsourced Arto!”
What’s new are the digital audio tours I’m now offering. Whether you’re in Helsinki or halfway across the world, you can wander (virtually or in person) with me as your guide. These on-demand tours are available anytime you like—perfect for independent travelers or armchair globetrotters. Check out my digital audio tours here. Who knew Helsinki could fit in your pocket?
Why Trademark “Tour with Arto”?
Registering my name as a trademark isn’t really about bureaucracy—it’s about building something I can stand behind, ensuring that the brand (aka. me) reflects everything I value: personal service, storytelling, and a deep connection to my guests. Plus, there’s something nice about finally making the name “Tour with Arto” official—my face (as you’ll see in the image!) and name are now, quite literally, my stamp of quality.
Also, fun fact: trademarks protect businesses across borders, and the EU registration covers all member countries, making this a smart move as I look ahead. (Want to dive deep into the topic? The EUIPO is a treasure trove of trademark trivia.)
A Glimpse of What’s Ahead
While the tours you know and love remain the core of my business, I’m always thinking about what’s next. Could there be day trips outside Helsinki? Unique themed tours? Walking tours in different European cities? I’ll keep the details under wraps for now, but trust me, there’s more to come.
And just as I run my walking tours—with thoughtfulness, humour, and the occasional nod to Helsinki’s quirks—this next chapter will share the same spirit. Whether you opt for one of my classic private tours or try out my new on-demand audio guides, “Tour with Arto” is all about creating a personal, memorable connection to this wonderful city.
So, here’s to this exciting new step for my trademarked brand—and to all the adventures yet to come. Now, who’s ready to explore, trademark or not?
